Main Entry: pa·tron·ize
Pronunciation: \ˈpā-trə-ˌnīz, ˈpa-\
Function: transitive verb
Inflected Form(s): pa·tron·ized; pa·tron·iz·ing
Date: 1589

2 : to adopt an air of condescension toward : treat haughtily or coolly

from Merriam-Webster online dictionary